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Targeted advertising, promotion, and price for menthol cigarettes in California high school neighborhoods

It should feel soft, not wet

Package is black with teal and hot pink (or magenta) coloring (borders, lettering, Camel logo)

Pro Tip: Looks SO real people stop mid-sentence

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Privately, one lawyer for the company explained why in a letter later recovered in a court filing: "We have never raised any objection to the use of our labels feeling, for your more or less private information, that it is not too bad an advertisement." The FTC called the packaging mimicry "an indirect form of advertising aimed at children." As the Truth Initiative's Koval explained, the tobacco industry had more than a passing interest in getting kids interested in its products