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Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Chemo," Anti Tobacco advertising mocking Camel cigarettes, Adbusters, 2001 : r PropagandaPosters 1989 Camel Cigarettes Joe Camel Smooth Character Top Gun 80s Print Ad eBay Joe Camel ads history: Joe Camel advertising campaign explained Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Did any child actually give a damn about Joe Camel? : r Xennials

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